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Journal

The latest stories, news, and features, designed to inspire.

Do Not Disturb

At home and unscripted with Sean Famoso.

DISCOVER THE CAMPAIGN

Explore the latest stories.

The bed, a love story

Introducing our latest Classic Bed campaign.

An evening of rejuvenation at Thuma SoHo

Co-hosted by Krissy Jones of Sky Ting.

At home and unscripted with Sean Famoso.

The latest catalog

Peruse Volume 04

Modular Storage, Refined

Designing the Nest Collection

Browse Volume 03

December 2025 in the Design Studio

The collection expands lighting and seating.

The SF Flagship

Lounge & leisure in the Marina

At home and unscripted with Kate Parfet.

November 2025 in the Design Studio

From concept to prototype to testing, take a look at what we've been up to.

At home and unscripted with Brendan Fallis.

At home and unscripted with Djuna Bel.

A woman with blonde hair, wearing a pink sweater and white pants, stands barefoot beside a small wooden table with a candle and a book in a warmly lit, minimalist room with wood-paneled walls and a large green plant.

Best seats in the house

The sectionals of the Living Room Collection.

A small, gray, modular sectional sofa model sits on top of scattered technical drawings and blueprints. The model has three seats and three back cushions, fitting together on a corner.

In conversation with Reese and Molly Blutstein

As featured in the Breakfast in Bed campaign.

Two people in pajamas sit on a bed, holding newspapers that cover their faces. A breakfast tray with a pastry, cup, and utensils is on the bed in front of them. The background and bedding are minimal and neutral-toned.

In Conversation with Holly Addi

Insights from Thuma SoHo’s resident artist.

An Evening with Brendan Fallis

Music, Mezcal, & Mindful Design at 99 Wooster.

A lively crowd mingles at an indoor event with blurred motion. People chat, hold drinks, and socialize near a wall that has THUMA written on it. Soft lighting and modern decor create a warm atmosphere.

Browse Volume 01

Brand Catalog

A modern bedroom with a wooden bed, white bedding, a nightstand with a potted plant, and a built-in shelf with decor items. Large text reads THUMA across the image.

Modern is Forever at 99 Wooster

Celebrating the Thuma + Heller Max Breakfast Set.

A busy store entrance with blurred people walking in and out, framed by a black doorway with stained glass. Inside, a crowd gathers under warm lighting near green plants. The wall displays the word THUMA.

In conversation with Gia Seo

As featured in the Breakfast in Bed campaign.

A woman in cozy white clothes sits on a wooden bench with a cup and plate of snacks. A corgi dog lies on a dog bed nearby, and a leafy branch in a vase decorates the background. The setting is minimalist and calm.

In conversation with Hilton Carter

As featured in the Breakfast in Bed campaign.

A man sitting on a bed with plants in pots.

Designed for the simple pleasures of slow mornings

Thuma + Heller Max Breakfast Set

Two matching breakfast sets, each with a cup, saucer, and plate—one set in gray, the other in off-white—are placed beside a white box labeled Heller max breakfast set on a plain white background.

Mindful & Minimal at 99 Wooster

Co-hosted by Krissy Jones of Sky Ting

A large group of people gathers in a modern, warmly lit indoor space, mingling and socializing near white display tables with plants and small items. Some figures are blurred, suggesting movement and a lively atmosphere.

Design in Detail: Essential Bed

A cozy bedroom with a wooden bed, white bedding, and two side tables, seen through an arched doorway. Sunlight filters through beige curtains covering a large window with greenery outside. A dresser stands in the corner.

Design in Detail: Classic Bed

A person sits on the edge of a neatly made bed, drinking from a mug. The room has large windows with a view of greenery, light curtains, a bedside table, and soft natural lighting.

The Perfect Bed, in Three Forms

Foundational minimalism for the modern bedroom.

Three modern beds with neutral bedding are arranged outdoors on a sunlit, minimalist stone patio with wide steps and clean architectural lines in the background.