Modern is Forever at 99 Wooster

Skip to main content

Modern is Forever at 99 Wooster

Celebrating the Thuma + Heller Max Breakfast Set.

A busy store entrance with THUMA sign above; people are entering and exiting, creating a motion blur effect. Inside, many people are gathered under bright lights with plants visible near the entrance.

On April 30th, Thuma + Heller brought breakfast in bed to life for the SoHo community at the NYC Flagship. Guests celebrated the launch of the exclusive Thuma + Heller Max Breakfast Set, perused the Heller Archives, a mini-museum experience on the brand's iconic legacy, and enjoyed specialty bites and drinks by Win Son Bakery and Café Thuma.

Designed for the simple pleasures of slow mornings, the Thuma + Heller Max Breakfast Set casts Hellerware's timeless silhouettes in two custom, complimentary colorways.

Two men stand in front of a stylish, modern store entrance labeled THUMA, with people and plants visible inside. One man wears a blue jacket and jeans, the other wears a black shirt and light pants with arms crossed.

A modern, minimalist display table with colorful objects, books, magazines, and cups sits under track lighting in a bright, neutral-toned room with a projected image on the wall.

Two people sit on a bed with a tray of iced coffee, tea, and pastries. The tray includes croissants, a cinnamon roll, a donut, and other baked goods. A small vase with a flower sits beside the drinks.

A person wearing a black-and-white checkered dress is flipping through the pages of a magazine or book. The image is cropped to show only the torso and hands.

A person in a dark coat holds a metal tray with a paper cup of coffee and a flaky pastry on white paper. The cup has THUMA printed on it.

Limited-edition Black Sugar Kouign Amann and Golden Sesame Latte from Win Son Bakery

A person with glasses and tattoos, wearing a blue sports jersey with the number 59, sits indoors by a window with cream curtains. Soft lighting and round wall lights create a relaxed atmosphere.

Two people stand together indoors, both wearing sunglasses and casual outfits. One wears a brown jacket over a white shirt, and the other wears a cream jacket and a tan knit bucket hat. They are smiling and appear friendly.

A display table features a bright red Heller sign, miniature modern furniture models, and a poster with designer portraits and colorful furniture images. The background is a neutral wall with a black railing.

A woman with long red hair wearing sunglasses and a black outfit sits smiling on the edge of a neatly made bed in a modern, softly lit bedroom with beige curtains.

A woman with glasses sits on a bed in a modern bedroom, holding and reading a magazine. A tray with a teapot, cup, and saucer is on the bed next to her. The room is softly lit and decorated in neutral tones.

Two women pose indoors; one stands holding a coffee cup and wears a light blue shirt with a white apron, the other sits on a bed in a black dress with a brown purse. Light wooden decor hangs on the wall behind them.

A man and woman sit side by side on a neatly made bed in a modern, minimalist bedroom with neutral decor, warm lighting, and a tray with cups on the bed.

A lively group of people socializing in a modern, well-lit store or showroom with plants and shelves. The word THUMA is displayed on the back wall. Some people are blurred, suggesting movement.

A sign on a stand reads Come on in. Specialty lattes & drinks from Win Son Bakery inside, with drawings of two takeaway coffee cups labeled Thuma and Win Son Bakery. People are blurred in the background.

A person works on a crossword puzzle with a pen at a table. Nearby are iced coffee, water, a cup of espresso, and a pastry on a tray. The person wears a striped shirt and gold rings.

A minimalist wooden bed frame with a headboard, made of light-colored wood, is shown with a white mattress and two white pillows against a plain white wall.

Essential Bed

A modern bed with a gray upholstered headboard, white bedding, and a wooden platform base, pictured against a plain white background.

Thuma + Heller Max Breakfast Set

Two matching breakfast sets, each with a cup, saucer, and plate—one set in gray, the other in off-white—are placed beside a white box labeled Heller max breakfast set on a plain white background.

Discover the latest stories.

Design in Detail: Signature Bed

Signature Bed

A minimalist bedroom with a low brown bed frame, white bedding, a beige throw, two bedside tables with plants and lamps, light walls, and a large cream rug on a tiled floor.

Designed for the simple pleasures of slow mornings

Thuma + Heller Max Breakfast Set

Two matching breakfast sets, each with a cup, saucer, and plate—one set in gray, the other in off-white—are placed beside a white box labeled Heller max breakfast set on a plain white background.

Browse Volume 01

Brand Catalog

A modern bedroom with a wooden bed, white bedding, a nightstand with a potted plant, and a built-in shelf with decor items. Large text reads THUMA across the image.