Thuma x Monocle
The design-led collaboration creates an immersive retail experience at Thuma SoHo.
Thuma x Monocle brings together two brands with a shared belief that design shapes how we live. Monocle is a premium media brand and design leader whose mission is to keep an eye and an ear on the world. An international network of correspondents delivers print, digital, and audio coverage to a global audience.
Pictured: Curated merchandise at Thuma SoHo.
Pictured: Thuma x Monocle tote and Comme des Garçons x Monocle fragrance.
In autumn 2025, we celebrated the launch of The Monocle Book of Designers on Sofas alongside Thuma’s recently released Living Room Collection. For the month of May, we have created an immersive experience that integrates retail and hospitality, with the intention of bringing the SoHo community together.
Pictured: Titles from the Monocle Library at Thuma SoHo.
Thuma and Monocle agree—it’s all in the details. Limited edition menu items, the Monocle Library, and a curated selection of merchandise is available at 99 Wooster throughout May 2026.
Pictured: Café Thuma during the Monocle residency.
Pictured: The Monocle Library, an assortment of books and magazines available to browse at Thuma SoHo.
Pictured: Monocle titles and merchandise available in the Lobby of Thuma SoHo.
