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Behind the Scenes: Classic Dog Bed

Behind the scenes of the Classic Dog Bed campaign shoot, four-legged experts enjoy minimalist design, made smaller.

A happy brown and white dog with its mouth open stands with one paw raised on a beige cushion with a wooden frame, looking excited.

In an effort to bring minimalist design to a new corner of the home, the design team skillfully adjusted the proportions of the Classic Bed while maintaining the defining details. The Classic Dog Bed embraces the same clean lines, low-profile, and Japanese joinery of the original, for an elevated aesthetic and entirely tool-free set-up. Crafted from 100% upcycled wood with natural imperfections and distinctive grains and knots, the frame is completed with a moisture and scratch resistant finish.  The cushion is custom-cut to nest perfectly inside the frame with a removable, water-resistant inner liner for longevity, and an anti-skid base to minimize movement from even the most rambunctious pet. Simplicity is the ultimate luxury—now for the discerning dog.


Available in four finishes and two fabrications. 

A fluffy, light brown dog is lying comfortably on a gray cushioned pet bed with a wooden frame, looking toward the camera. Text in the image reads, Olive, 55 lbs. The background is plain and neutral.

A slender, gray dog stands alertly in front of a beige dog bed on a light background. Text in the top left corner reads, Nasa, 70lbs.

A small, brown long-haired dog stands on its hind legs with front paws on a beige cushion bed with a wooden frame. The dog faces away from the camera. Text in the corner reads: Lola, 13 lbs.
A small brown and white dog runs excitedly with a ball in its mouth in front of a gray dog bed. The text Milo, 20lbs. appears in the upper left corner on a plain beige background.

A light brown, medium-sized dog is lying on a large gray dog bed, yawning with its mouth wide open. The scene is indoors on a beige carpet. Text at the top left reads, Olive, 55 lbs.

A white and tan dog stands in front of a gray dog bed, looking up with its mouth open. The background is plain and light-colored. Text in the corner reads, Bug, 55 lbs.
A brown and white dog stands on a light background near a wooden dog bed with a beige cushion and a white bone-shaped toy on it. Text in the corner reads, “Rebel, 40 lbs.”.

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