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Bed Time should be better.

Our beds are the foundation of our lives, the centerpiece to life’s HQ. Yet, no one really loves their old bed frame. Most beds, cheap or expensive, come with a laundry list of undesirables. Too flimsy, squeaky, difficult to assemble, impossible to move, limited storage, toxic materials, cheap design. The list goes on. For the most-used piece of furniture in our lives, we thought it was time for something better. So we set out to solve all of the most intimately felt problems in the bedroom, starting with The Bed itself.

Thoughtful beds for modern living.


Doing Good On Bed

10 million tons of furniture are thrown out in the U.S. every year. A direct result of limited design, absent craftsmanship, cheap materials, immobility, and disposability.

To fight this, eco-conscious, thoughtful design, and mindfulness is ever-present at each stage of our design, manufacturing, and distribution processes, including product and packaging design, material choices, factory selection, and shipping partners. As a brand, we’ve partnered with One Tree Planted so that each bed sold results in one tree planted for our world’s forests. Some additional early efforts include.


We use environmentally-friendly, upcycled and repurposed rubberwood from rubber tree plantations located closeby to our craftsmen and factories. By doing so, we’re repurposing trees that have already reached the end of their latex producing life-cycles and are otherwise discarded. This process also minimizes our carbon footprint by vastly reducing transportation emissions compared to other companies who import materials located much farther away.


Styrofoam has long been the go-to protective material, but it’s also among the worst synthetic materials for us and our planet. By designing our product with efficient shipping in mind from the off-set, we were able to completely remove the need for styrofoam. Instead, we’ve built durable products that fit together during shipping, packaged inside of recycled cardboard to ensure a smooth delivery.


The craftsmen and factories we work with hold themselves to the highest quality and ethical standards. We spent months searching for our perfect partners, and visit them often, working with them shoulder to shoulder on the factory floors to develop the perfect platform bed frame and other bedroom essentials.

We create lifestyle-enhancing pieces for the bedroom. We started with the foundation. The perfect platform bed frame.


It's almost Bed Time.

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